Leverage AI social listening to optimize personalized content list and foster engagement
From June to September 2025, as a product design intern, I rebuilt Plot's core engagement feature, help social media marketers discover and interact with the right UGC content.
the problem
Clients are overwhelmed
by the cluttered list of content
Plot leverages LLM and AI to detect, analyze and suggest relevant video content for brands to monitor their media presence and to make impactful engagement.
After many feedback calls with our clients, we identified a huge problem with the current UI: our users often feel overwhelmed by the cluttered content list.
the Solution
Surface powerful AI insights,
Motivate impactful engagement
Updated UI focuses on highlighting key insights that directly help user make impactful engagement.
Reduced cognitive load by seprerating different tabs of information.